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Scent into raptures

What’s sought in 2024

Smelling nostalgia

Perfume that helps us be our unapologetic self, reflects on the experience of existence, or even identify with our ‘shadow selves’. This unexpected niche movement is on the rise. With consumer interest rising in perfumes that encourage self-expression, you can never go wrong with vanilla, a classic used in perfumery since the beginning. Using the fragrance is no less than the inimitable feeling of returning to your childhood home where you have experienced some of your important milestones.

Kayali Vanilla 28 Eau De Parfum Price: Rs 8,150

Genderless fragrances

In the new world, gender fluidity and role reversal are defining phrases. The perfume industry has caught on. There are no specific rules for fragrance. Any one can work for anybody is the magic formula. Traditionally, floral fragrances fall into feminine categories while woody and spicier fragrances are considered masculine. 2024 is the Age of the Great Mix, when scents combine stereotypical feminine and masculine accents to make a statement.

LoveChild Masaba – Island Suit Price: Rs 2,200

Loud budgeting

2023 had quiet luxury as a leitmotif. In 2024 it is loud budgeting: Have Money Won’t Spend, and No FOMO is the Eau De Trend De Jour on social media. Creators are consistently talking about how much money they are saving when buying an affordable scent. Perfumiers are promoting scents that smell just like a luxury designer perfume but for a fraction of the price.

Ajmal Silver Shade Eau De Perfume Price: Rs 1,400

Edible perfumes

Popcorn, pistachios, pastries—the new guard of food-inspired scents is a savoury one. The menu of gourmand fragrances is expanding and turning deliciously complex. Brands are offering unique blends of ‘edible’ notes, as the trend wafts through bakeries, patisseries and sweet shops, picking up delectable accords and balancing them with woods, musks and elements of the unexpected. It reveals how foodie fragrances will evolve next.

Jo Malone’s English Pear & Sweet Pea Price: Rs 5,900

Smoky Ouds

A woodsy, and very fragrant oil extracted from tree resin—Oud is a major player picking up more scent real estate. The strong impact of Middle Eastern fragrances and their social media popularity makes Oud the main character energy ingredient which brands are reinterpreting. Its less animalic and the smoky, leathery and woody character is designed to evoke the exotic and mysterious atmosphere of the Arabian Nights.

Smoky Oud & Balsam Amber Parfum Price: Rs 4,325

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